Resources and Contacts


Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge
Useful guide to how markets operate – the originator of the Gorillas/Chimps/Monkeys terminology for players in different parts of the market.

Government Papers and Websites

Food 2030 – DEFRA How the UK can work towards becoming more self sufficient in food.

Industry Skills Assessment – LANTRA Full report on the skills situation and projected needs for the land based industries. You can download a summary for production horticulture here. LANTRA also define the National Occupational Standards for the industry – you can download these here. The details of their Landskills Southeast programme are here.

Investors in People is a useful methodology for developing your staff. You can carry out a self assessment of how much you are already following its principles here.

Training providers and SAWS scheme operators

Concordia – manages the SAWs scheme and offers a horticultural management development programme in conjunction with Plumpton College. More details here.

HOPS is a subsidiary of the Young Farmers association and also manages the SAWS scheme.

SCION has set up specialist agencies to supply fully trained and familiarised temporary workforce staff.

GrowTrain is a training provider specialising in the needs of production horticulture organisations.

The Soil Association is the leading organic certifying body in the UK. Details of the apprenticeship programme are here.

Support organisations

NFU represents the interests of growers across a wide range of issues. The Horticultural section of its web site is here.

HDC is a levy funded body that serves the commercial horticultural industry. It funds applied research, development and technology transfer.

HTA is the trade association for the UK garden industry

OGA – the organic growers’ alliance – self -help group for organic growers.

LEAF stands for Linking Environment and Farming. The Leaf Marque is about certifying Integrated farming practice. You can take part in their online audit here

Business Improvement Techniques more information about the qualifications at the Edexcel Site.